After a fit of enthusiasm about blogging and RSS and all that stuff things went quiet for over a year. It has recently come back on the radar. Probably because, as everyone else is, I am finding that there is so much stuff filling my email, and so much information that we need to filter to find what we are interested in, that I am thinking again how best to address the problem. This is an issue both in a personal context, and a work context, but mainly the latter.
A friend of mine Roger Shepherd has started blogging. I think he would like to make a modest fortune from the activity. May be not as much as contemporaries who got in at the start of Microsoft and are now sailing yachts 24X7, but perhaps enough to fund the family ski trip. Take a look at his articles, they're pretty good.
Blogger Shepherd - http://bloggershepherd.blogspot.com
I explained to him that getting up the search rankings would involve a very similar you scratch my back philosophy as in the academic world with referring to each others publications.
Now I also think that a blog needs to have some kind of theme, or at least in the early stages focus on themes for a little while. Having decide that meta-blogging, or blogging about blogging is a bit off of the mainstream, I think that from a few experiences that I have had recently, I will start a blog focussing on "ebay rants". The general theme is that there is so much fraud and bad stuff that goes on through ebay and it is all kept very quiet to allow ebay to make lots of money whilst accept no responsibility.